Robb Bertels is the new director of strategic marketing at Mission Produce Inc., Oxnard, Calif.

Bertels is a 25-year veteran of the fresh produce industry, according to a news release from the company.

He served in a variety of positions with Vance Publishing Corporation, the parent company of The Packer, beginning in 1987. His positions with Vance included publisher of The Packer, The Grower, Citrus & Vegetable and Produce Merchandising (now Produce Retailer magazine). He left Vance Publishing in 2006 when he was vice president/publishing director.

“I’m very enthusiastic about getting re-involved with the produce industry after some time away,” Bertels said in the news release.

Mission Produce hires strategic marketing director“I’ve spent the last few years working in business development with various publishing companies and advertising agencies, but have always kept my eye on what’s happening in produce. I’m very happy to be involved in the industry again, especially with a well-respected and growing company like Mission.”

Bertels has experience in business development, strategic planning and marketing, according to the news release.

Ross Wileman, Mission’s vice president of sales and marketing, said in the news release that the company needs people like Bertels to help with its expanding avocado category.