Salinas, Calif.-based Naturipe Farms hired Clay Wittmeyer as director of international sales.

Previously, Wittmeyer worked for Sun World International for 27 years, where he worked with importers and retailers in more than 30 countries, according to a news release.

“This is a new position at Naturipe Farms and reflects the ongoing opportunities and expanding demand for grower direct seller/buyer relationships” Robert Verloop, executive vice president at Naturipe, said in the release. “Clay is a seasoned, well respected sales professional. His primary responsibilities will be to expand sales, distribution and increase penetration of Naturipe berries with current and prospective customers in international markets.

“I am very excited to have him join Naturipe as a member of our management team and lead this effort.”

Wittmeyer began working at the company on July 8, in the Salinas office.