At the annual Italian Feast of San Gennaro Los Angeles, grape grower Hronis Inc. offered a red seedless variety — the Allison — it’s been developing for shipment in 2015.
The Sept. 26-28 festival was behind late night TV host Jimmy Kimmel’s studio in Hollywood. Kimmel is an event cofounder.
“We were pleased to be included again this year as a major sponsor,” Pete Hronis, vice president of sales and marketing at Delano, Calif.-based Hronis Inc., said in a news release. “We were able to get valuable, positive feedback from attendees regarding a new, late-season seedless red table grape variety which will ship next year.”
Hronis Inc. supplied more than three tons of its autumn king green seedless, autumn royal black seedless and Allison red seedless table grapes for tasting and purchase by festival visitors at its booth. Sales benefited children’s organizations in Southern California; donations were delivered by the San Gennaro Foundation.
Annual attendance at the event is about 50,000.
“It was a real plus to have our new variety … so well received,” Hronis said.
Hronis representatives appeared in interviews with KTTV Fox Channel 11.
Rocco’s Italian Kitchen and Sports Tavern featured Hronis banners and signs around its 30-foot bar during the three-day event and at beverage booths through the grounds.
During on-stage recognition, Hronis was honored by San Gennaro Foundation president Frankie Competelli.