Bayer CropScience’s vegetable seed business, Nunhems, is now being marketed under the Bayer brand with a new logo and design elements.

Bayer CropScience Vegetable Seeds is responsible for all vegetable seed activities worldwide from research to after-sales support.

All packaging, advertisements, brochures and internet sites have been redesigned. A gradual implementation began April 1.

The Research Triangle, N.C.-based company announced in November it was expanding into produce. Seed companies have traditionally focused on grains and other larger commodity groups.

“We will keep Nunhems as our product brand, paying tribute to the great recognition this name enjoys within our market,” Joachim Schneider, head of Vegetable Seeds, said in a news release.

The new look for the Nunhems brand aims to increase the value of Bayer’s portfolio in fruit and vegetables.

“We are committed to enhancing world food security,” Frank Terhorst, head of Seeds at Bayer CropScience, said in the release. “To achieve this, we focus on offering crop solutions spanning seeds, chemical and biological crop protection, and extensive service and support programs.”