Roadnet Technologies has released new software that allows organizations to better track and manage mobile employees, sales representatives and merchandisers.

The Towson, Md.-based fleet and mobile management software company’s trademarked MobileCast On Track mobility application is designed to increase accountability and performance of mobile employees and improve overall customer service, according to a news release.

MobileCast On Track is designed for use on GPS-enabled mobile devices and smartphones including GoogleAndroid, Apple iOS, Windows and Java-enabled phones, according to the release.

The software can be used independent of the Roadnet Transportation Suite system and provides for instant monitoring of sales calls, account management meetings and merchandising stops, according to the release.

“For companies that depend on the achievement of consistent sales, merchandising and activities through other mobile employees, it is critical to maintain a proper level of face time with customers to satisfy corporate goals,” Len Kennedy, Roadnet’s chief executive officer, said in the release. “The growth potential related to use of this application is significant.”