North Bay Produce Inc. and the Produce Mom have begun a partnership to promote the Traverse City, Mich.-based grower-shipper cooperative’s fruits and vegetables.
Lori Taylor, the Produce Mom blogger and marketing manager for Indianapolis Fruit Co., featured North Bay’s blueberry snack packs on a summer segment of the Indy Style television program.
The company offers year-round supplies of blueberries, blackberries, apples, asparagus, snow peas and sugar snap peas. The fresh blueberries are sourced domestically from spring through fall, and from Latin America in winter. Raspberries are offered September through June.
“Partnering with the Produce Mom will allow us to better educate consumers on the year-round freshness, availability and safety of produce,” Sharon Robb, national marketing manager for North Bay, said in a news release.
“We will raise consumer confidence and understanding of import produce,” Taylor said.
Mark Girardin, North Bay Produce president, is a Midwest campaign co-chair for the Let’s Move Salad Bars to Schools initiative and a captain for the state of Michigan. Taylor also promotes the initiative.