The Oppenheimer Group expects to have promotable volumes of South American cherries for Thanksgiving, Christmas and New Year’s.
And it will rely on Cookie Monster to help sell them.
Cherry plantings in Chile and Argentina are up, Evan Myers, Vancouver, British Columbia-based Oppy’s executive category director for South American imports, said in a news release.
Oppy is packing South American cherries in stand-up pouch bags this season. In addition, the company plans to pack Argentinian fruit in Cookie Monster-themed packaging, part of the Produce Marketing Association and Sesame Workshop’s Eat Brighter! campaign.
“While most people see cherries as a summer item, they are even more of a special treat during the fall and winter months,” Myers said.
Oppy began receiving Chilean cherries in the last week of October, ten days earlier than last season. Argentinian fruit should begin arriving in late November.
Oppy expects to have South American cherries at least through the third week of January.