Orangeline Farms is introducing a line of sweet bell peppers and specialty produce under the Zing! label.

The bell peppers will be the first to ship, according to a news release. The Leamington, Ontario-based greenhouse grower has a website for the brand.

The company plans use marketing techniques more commonly associated with consumer packaged goods than with produce, Jordan Kniaziew, vice president of sales and marketing, said in the release.

More information is available at the website or the Orangeline sales office at 519-322-0400.