To promote bananas and their nutritional benefits, Organics Unlimited is offering retailers point-of-sale materials geared toward April, May and June.
Print and online ads for the second quarter will continue the San Diego-based company’s recent famous quotes campaign. The featured quote is from writer Leigh Hunt: “The groundwork of all happiness is good health.”
Previously the campaign theme was quality, and included this quote from the philosopher Aristotle: “Quality is not an act. It’s a habit.”
Organics Unlimited distributes organic produce grown in Mexico and South America. It offers certified organic bananas under its own label and the GROW label. The GROW program provides health and education programs for employees’ communities. That label appears on product alongside company labeling.