The Washington State Department of Agriculture has awarded Pear Bureau Northwest $75,000 in specialty crop grant funding.

The funding will promote USA Pears in conjunction with the children’s entertainment brand, LazyTown, according to a news release.

The grant will help the Bureau start a promotion with LazyTown to help motivate children to make healthy lifestyle choices.

“We are pleased to receive grant funding for this exciting partnership,” said Kevin Moffitt, Pear Bureau Northwest president and chief executive officer said in the release. “This award will help raise the awareness of pears and increase pear sales by generating excitement with children and their parents as we bring the established popularity of LazyTown to life with schools and our retail partners.”

The Washington State Department of Agriculture received grant funding of $3.3 million from the U.S. Department of Agriculture this year for projects that support the state’s fruit, vegetable and horticulture growers, according to the release.