The official licenser of Pink Lady apples marketed in the U.S. is helping promote health coverage to low-income children.

Wenatchee, Wash.-based Pink Lady America LLC and the Olympia-based Washington State Health Care Authority are partnering this year to promote the Apple Health for Kids program, which provides free and low-cost health coverage for low-income kids, according to an Authority news release.

Pink Lady America kicked off its promotion at an event Aug. 7 at the 4th Street Theatre in Yakima, Wash.

Pink Lady America will help the Authority deliver the message that the program is available for children who are currently uninsured.

The Apple Health for Kids program, created in 2010, provides free health care for children in families below 200% of the federal poverty level. Families between 201% and 300% of the level can qualify for low-cost health coverage.