Pom Wonderful is turning to television for the first time in three years with plans to launch its “Crazy Healthy” advertising campaign in October.
Four commercials will highlight the shipper’s pomegranate juice and the fruit’s antioxidant properties. The spots feature men and women in everyday situations drinking the juice and being protected by free radical-fighting characters like a dragon, a samurai, a cyclops and archers.
Los Angeles-based Pom Wonderful is shipping fresh pomegranates and arils from October through January, and the juice is available year-round. The arils come in 4.3-ounce containers.
The television spots were directed by Tarsem Singh, a Directors Guild of America award-winner for achievements in commercials. Computer-generated imagery effects were created by the Framestore, a VFX company in London.
“The goal of our campaign is to inspire consumers to get crazy healthy with our premium 100% pomegranate juice and seasonal wonderful variety pomegranates,” Dahlia Reinkopf, senior director of marketing, said in a news release.
As in past years, Pom Wonderful has partnered with chefs such as José Andrés, Ludo Lefebvre, Suzanne Goin, Dale Talde, Michael Mina to create new recipes as part of a signature series. Chef Series recipes and other pomegranate ideas can be found at http://simplywonderful.com/.