Potandon Produce, Idaho Falls, is introducing its Klondike family with the debut of the first episode of an online story book.
The animated characters feature a family of seven, including Papa Andy, a Klondike Goldust potato; and Mama Rose, a Klondike Rose potato.
The characters are designed to educate younger consumers on different potato varieties and the nutritional value of potatoes, according to a news release.
“The combination of colorful graphics and kid-friendly themes are great tools to get the message about the health benefits of fresh potatoes out to consumers,” Potandon marketing supervisor Barbara Keckler said in the release.
Coloring pages and other resources are also available online.
The characters and stories were developed by Kidzsmart Concepts Inc.