Produce for Kids is partnering with a children’s cable television network to help promote healthy eating to parents.
The Orlando, Fla.-based organization is entering a partnership with Sprout TV, a 24-hour children’s cable network that reaches 54 million U.S. homes including mothers of preschool-aged children.
During the group’s “Get Healthy, Give Hope” spring campaign, Produce for Kids plans to air commercials on the network and work with families through in-store Sprout TV character appearances.
The campaign plans to help teach parents and children about how to live healthy lifestyles. The campaign is to feature LazyTown, an award-wining Sprout and NBC series airing in more than 100 countries.
LazyTown characters Sportacus, Stephanie and Robbie Rotton help motivate children to become active and make healthy choices, according to a news release. The partnership will feature LazyTown characters meeting with children at Produce for Kids in-store events, according to the release.
Sprout also plans to feature Produce for Kids in Sprout’s e-mail newsletter distributed to more than 650,000 subscribers.
“This new partnership will expand our reach to our targeted ‘mom’ consumer and preschool children whose eating habits are formed at an early age,” Heidi McIntyre, Produce for Kid’s strategic development director, said in the release. “Being on national television daily during our spring and fall campaigns will also provide more value to our participating retailers and sponsors.”