Purity Organic Produce, San Francisco, has hired Mark Sandell.

Sandell has worked in the produce industry for more than 25 years, according to a company news release.

He has experience covering retail, wholesale and brokerage.

He most recently has worked for Stonehill Produce, according to the release.

“We’re really excited to bring Mark on board. His vast experience, coupled with his knowledge of imports and avocados, will allow him to make an immediate impact on our company as we move forward with our Peruvian avocado deal,” said Greg Holzman, Purity president in the release. “We’re thrilled to have Mark be a part of our launch as we become the sole marketer of the first organic avocados from Peru in the U.S.”

Purity Organic was formerly known as Pacific Organic Produce.