Randy Massruha, known in recent years as president of Mass Produce Inc., has taken his 30 years of produce experience to Roland Marketing Inc. of Minneapolis. But, he will maintain his offices in Racine, Wis.
“Basically I will be a satellite office for Roland. Today I begin doing business as Roland Marketing,” Massruha said Sept. 16.
Roland Marketing has been in business since 1972 and is the exclusive supplier of fresh apples and cherries to Green Giant Fresh. Roland offers year-round supplies of fresh apples, onions, potatoes, pears and oranges as a shipper, shippers’ agent, grower, growers’ agent and broker, according to the company website.
Massruha said he will continue to specialize in cabbage – keeping his signature phone number 800-CABBAGE. However, he will handle cucumbers, peppers and squash now, too. He said he views his move to join Roland as a way to expand his buying power because of the Minneapolis company’s supply network.
“I haven’t dissolved Mass Produce. In fact, I just renewed the license for another year,” Massruha said. “But now I will be buying and selling as Roland Marketing.”
Prior to Mass Produce, Massruha was president of Kaiser Inc. of Chicago. Massruha bought the company from Harvey Kaiser, who was known in the fresh produce industry as a cabbage king.