Beginning April 3, Red Book Credit Services will offer new services and quicker access to information on a redesigned website.

Corey Gordon, national sales manager for Red Book, said the revisions were in direct response to member requests.

“They spoke and we listened,” Gordon said. “We did field surveys and used third-party consultants to find out what the industry wanted and then applied that data to our redesign.”

Pam Ayers, Red Book operations manager, spearheaded the redesign efforts, said Gordon and Red Book data manager Jerry Robertson. Ayers applied her 24 years of experience with Red Book to the redesign project, which has been in the works since July 2011.

The website retains its address —

A new feature allows anyone in the industry to create a company profile or update existing profiles free of charge. Robertson said users must be registered as associate members to have a company profile, but the registration is free of charge.

Gordon said the new site provides a unique service in the industry by allowing members to search for available loads based on commodity seasons. If a trucker is in California in April, the search function shows what commodities are available in that region at that time of year.

The website also offers a free alert system that members can customize, regardless of their subscription level. The alerts can be received via fax, e-mail or text message on a daily, weekly or monthly basis. Five areas of alerts are available, with members able to select which ones they receive. The alerts are available for:

  • Ratings changes;
  • First alerts on credit status;
  • Perishable Agricultural Commodities Act information;
  • Bankruptcy filings; and
  • Data changes such as telephone numbers.

If a company is mentioned in a news story on The Packer’s website, the Red Book’s company profile lists a link to the story. The Packer and Red Book are owned by Vance Publishing Corp., Lincolnshire, Ill.

Gordon said a particularly exciting enhancement to the Red Book website is the ability to capture activity and preferences. That data will be used to update functions and services on the site, allowing it to evolve to better meet members’ needs.