Gary Fleming has joined RedLine Solutions, Inc., as vice president of strategic resources.

Fleming will lead the Santa Clara, Calif.-based company’s Strategic Services group, which consults with industry firms on traceability requirements, according to a news release from the company.

Fleming, recently has been president of traceability consulting company Symbolon Group, Denver, and previously served with the Newark, Del.-based Produce Marketing Association as vice president of industry technology an standards.

“Gary Fleming’s experience working at GS1, PMA, and consulting with leading companies, uniquely qualifies him to provide strategic direction to grower, packer, shippers, retailers, and food service companies as they navigate this new era of traceability,” RedLine chief executive officer Todd Baggett said in the release. “By adding a strategic consulting group to RedLine, we are addressing a significant market need. Our consulting services will operate independently of our product business operations.”

In the release, Fleming said he was pleased to be joining what he called the “gold standard” for traceability solutions for the produce industry.

RedLine Solutions has more than 100 fresh produce installations among fresh produce companies across North America, the release said.