To continue the fight against breast cancer, Eden Prairie-Minn. based Robinson Fresh is encouraging retailers to participate in its MelonUp! Pink Ribbon watermelon program.
The Pink Ribbon program allows retailers to give back to their local communities through retail sales of watermelon.
Cub Foods recently presented Susan G. Komen of Minnesota with $30,134 raised through participation in the Pink Ribbon program, according to a news release. In addition, Robinson Fresh has donated over $1 million to breast cancer research organizations since the program’s inception.
“We appreciate the continued support from Cub Foods and Robinson Fresh through donation funds, volunteer hours, and awareness efforts,” David Egan, co-executive director at Susan G. Komen of Minnesota, said in a press release. “Through advanced treatment, and better understanding we are driving toward putting an end to breast cancer.”
The recent contribution brings Cub Foods’ total donations to Susan G. Komen of Minnesota to $84,500 since 2010. According to Susan G. Komen, up to 75% of donated funds remain in Minnesota to cover every step of the breast health journey from education and outreach, to diagnostics and surgeries to financial support.