Riveridge Produce’s revamped website features more videos, photos and links to social media.

Don Armock, Sparta, Mich.-based Riveridge’s president, said the new site is the result of a months-long overhaul, according to a company news release.

“We have taken an entirely new tack with our website, blending our updated brand image with our ‘Experience Matters’ ad campaign and integrating short videos to best tell the Riveridge story,” Armock said. “We’ve also re-organized our menu buttons around areas of use to better serve our buyers.”

The new site features a photo album with pictures of some of the company’s 100-plus apple growing families. An illustrated apple variety section features links by variety to UPC, PLU and GS1 codes, availability and usage charts and recipes.

The site’s new platform is searchable by Google key words and has social media interfaces, including links to Riveridge’s Twitter feed and YouTube channel.