Sage Fruit Co. LLC is starting the new year with a consumer-targeted promotion on the company’s Twitter and Facebook pages.

Sage Fruit launches New Year, New You promotionThe “New Year, New You” promotion runs through Feb. 15, said Natasha Johnson, social media director for Yakima, Wash.-based Sage Fruit.

The promotion includes a daily trivia contest on the company’s Twitter page.

“We want to make it easier for people to start healthy habits and motivate them after the holidays,” Johnson said.

In addition to water bottles and apple corers/wedgers for daily winners, each winner is eligible to win a $50 Visa gift card. A drawing will be at the end of the promotion.

A second leg of the promotion is a sweepstakes on the company’s Facebook page. The winner will receive a $50 Visa gift card.

Common among the consumer feedback on Sage Fruit’s social media, Johnson said, are questions about where shoppers may find Sage Fruit products.

“The promotion gives us the opportunity to direct shoppers to retailers in their area who carry Sage Fruit apples and pears,” she said.

The adult-targeted New Year, New You promotion is in addition to the company’s Kids in Force program.

“We believe that a healthy family begins at the top with parents,” Johnson said. “It is our hope to get them involved and educated on better health too.”