Sakata Seed America has introduced three new bell peppers specifically designed for production in the East.

Gridiron, Blitz and Touchdown, as the three new varieties are known, were bred for outstanding yields, adaptability, disease resistance, shelf life and flavor, according to a news release from Morgan Hill, Calif.-based Sakata Seed America.

“From a development perspective, emphasis is placed on features and benefits for the complete customer chain, from growers to the final customer,” Bryan Zingel, Sakata Seed America’s senior product development manager for peppers, said in the release.

In support of the new varieties, Sakata Seed America has released marketing tools including a specifications “at-a-glance” chart, year-round trial results and a video of Zingel discussing the peppers.