Packaging specialist Sirane Ltd. has launched a new produce-only website.

Thinking-fruitandveg.com has information on all of Telford, England-based Sirane’s packaging for fresh produce, according to a company news release.

Sirane decided to create the site because of extensive category growth, Gillian Carter, sales executive for fresh produce, said in the release.

“Sirane now offers so many fruit and vegetable packaging solutions that we decided to launch a dedicated website. We’ve split the site into areas where we specialize and offer solutions — absorbency, shelf-life extension, ethylene, oven-ready packaging and microwave packaging.”

In addition, Carter said, Sirane will put technical information and data from trials on the site.