A company that wants to provide an alternative to the U.S. Department of Agriculture’s pricing services has signed on with a software company that serves the fresh produce industry.

Agricultural Market Analytics, a division of the business information software company Faceforward Software, hopes to create pricing data similar to that provided by the USDA’s Agricultural Marketing Service.

It will do so by tapping directly into produce companies’ accounting software, rather than relying on conversations with salesmen, said Dave Brown, the company’s new business development manager.

And now, Brown said, by partnering with Unisun Software, his company has a much bigger database from which to mine its data. For more than 30 years, Unisun has developed accounting, inventory management and other software for the fresh produce industry.

In turn, Unisun’s produce industry clients will benefit from access to Agricultural Market Analytics’ pricing information.

Agricultural Market Analytics is close to launching services for both the Colorado and Idaho potato industries, Brown said.

“We’re hoping in the next month or so,” Brown said March 12.

In 2013, the Colorado Potato Administrative Committee announced it had partnered with the company.

“All of Colorado’s major producers and sellers have agreed to share pricing data in a system that aggregates the data to avoid antitrust concerns," Brown said.

The Washington potato and onion industries should follow soon thereafter, and after that, the sky’s the limit, Brown said.

“The beauty of this is that by connecting with Unisun, any commodity that’s within their database, we have access to that information.”

Brown said he has received interest from the California lettuce, Washington fruit and other industries.

Subscribers will use the data like a stock market ticker, Brown said. They will see aggregated real-time pricing and volumes by size, by variety, and by region of the country updated every 30 minutes.