Stamoules Produce, Mendota, Calif., plans to donate a portion of its March broccoli sales to the National Multiple Sclerosis Society.

Stamoules owner Athanasios “Tom” Stefanopoulos said in a news release that the company became more aware of the disease in 2007 when a family friend was diagnosed. Since then, the family has participated in Walk MS in Fresno, an annual fund-raising walk.

This sponsorship is the company’s biggest charity effort to date.

“With this approach, we can generate more activity, make more money, and inspire participate in small and big ways,” Stefanopoulos said in the release. The partnership includes the MS Society’s “We Joined the Movement” logo on Stamoules Produce broccoli boxes and rubber stem bands.