Advances in processing and packaging enable Sun Rich Fresh Foods Inc. to offer foodservice providers preservative-free fresh-cut produce that has a 14-day shelf life.

With the advancements, the company’s Fruit al Fresco line has about twice the shelf life of other preservative fresh-cut produce, according to a news release.

Sun Rich enhances Fruit al Fresco shelf lifeThe Richmond, British Columbia-based company’s Fruit al Fresco products include fruit salads, grapefruit, melons, apples, pineapples and oranges. All products are available in 14- and 32-pound pails.

All-natural pH-adjusted packaging helps prolong shelf life of the Fruit al Fresco line. The line is designed for foodservice operations that have mid- to high turnover and receive deliveries at least twice a week, according to the release.

Along with the enhanced shelf life of the preservative-free line, Sun Rich is launching a rebranding campaign that includes a new corporate identity as well as a new website ( and new brand identity for the Fruit al Fresco line, according to the release. Company officials expect the rebranding phase to take 12 months.