Sun World International LLC will show off the company’s new website and social media links at the Produce Marketing Association’s Fresh Summit 2011, Oct. 14-17, in Atlanta.

“We are bringing a full sensory experience to this year’s PMA,” Gordon Robertson, the Bakersfield, Calif.-based company’s senior vice president of sales and marketing, said in a news release. “Our booth will be an interactive innovation station where attendees can visually experience Sun World online via touch screens, taste the latest in our variety development innovations and hear more about what’s coming from Sun World in 2012.”

The site’s interactive features include a product recipe finder, searchable brand library where high resolution photos and point-of-sale materials may be requested, and links to leave feedback and interact with the company on Facebook and Twitter, according to the release. The company also is connecting with its employees and licensees through password-protected Web pages.