Sunkist Growers Inc. is promoting navel oranges, lemons and grapefruit with a series of four videos dubbed Sunkist Citrus Hacks.
They cover such topics as easy peeling of oranges; making lemon twists; and serving bite-sized grapefruit in a bowl made from the fruit.
The series aims to generate consumer enthusiasm as winter citrus kicks off, said Joan Wickham, advertising and public relations manager for Valencia, Calif.-based Sunkist.
“The videos are a spinoff of ‘life hacks,’ the popular, clever life solutions that have garnered so much online traction,” Wickham said. “Sunkist Citrus Hacks teach tips and tricks that can help make enjoying citrus easy.”
“We will be promoting the content to consumers through our social media channels and traditional media outreach, as well as sharing the videos with our retail and foodservice customers so that they can also leverage this great content to help drive sales,” she said.
Each video runs 34-44 seconds.