SureHarvest, Soquel, Calif., hired David Sypnieski as director of sales.
Sypnieski will work to increase the company’s Farming Management Information System sales, among other tasks, according to a news release.
He came to SureHarvest after working for a soil mapping technology company. Before that, he created two start-up e-commerce organizations. He has experience in assessing market opportunities and with sales and market shares.
“We’re trying to work on the defination of sustainability so it doesn’t just seem good, but actually does good for the farmer and the environment,” Sypnieski said. “We want to focus on really making these efforts stick.”