Survey shows parents fall behind children’s consumptionParents apparently aren’t following their own advice, according to a fruit and vegetable consumption survey conducted by Grand Rapids, Mich.-based Meijer.

The retailer surveyed 1,300 shoppers. Six out of ten said they don’t think they’re eating enough produce.

The survey, conducted in June, showed 58% percent of respondents don’t eat enough fruits and vegetables. The reasons why, according to a news release, included cost and preparation, though 5% said taste played a role in their insufficient produce consumption.

“Most people know they should be eating more fruits and vegetables but they perceive them as expensive to purchase and difficult to prepare,” said Shari Steinbach, Meijer’s registered dietitian and healthy living manager.

Respondents with children, however, said their kids measure up. Forty eight percent said their children eat more fruit than their peers and just over a third — 35% — said their kids eat about the same as others.

Thirty six percent of respondents said their children eat more vegetables than others, and 40% said their children eat about the same as others.

Shoppers showed their knowledge of recommended daily servings, however. Two-thirds could cite the U.S. Department of Agriculture’s two to four recommended servings of fruit and 70% knew the correct amount for vegetables.

“There is still a lot of work to be done to get families to eat more fruits and vegetables, Steinbach said. “Our Meijer Healthy Living team provides shoppers with tools to make eating healthy easy and affordable, and our dietitians plan dinner menus each week based on Meijer sale items.”

Dinners include two servings of fruits and vegetables, and cost under $10 for a family of four. Meijer offers the menus on their website,, and includes a shopping list by department.