Vegetable seed giant Syngenta will market three of its product lines under the Syngenta brand name.

Greensboro, N.C.-based Syngenta will retire three existing brand names — Rogers, Synergene Seed & Technology and Pybas — according to a company news release.

The rebranding effort is part of Syngenta’s recent realignment of its company structure, which aimed to integrate its crop protection, seed care, seeds and traits businesses.

Rogers, Synergene and Pybas products will continue to be in the market during an estimated one-year phaseout of existing packaging.