Organic BrusselKale, a product of Miami-based Rock Garden South, is scheduled to appear May 17 on The Food Network television show “The Kitchen with Sunny Anderson.”

The show airs at 11 a.m. Eastern. It’s expected to rebroadcast May 25 and possibly beyond that.

Organic BrusselKale, a cross between brussels sprouts and red kale launched last year, is available nationwide in re-sealable, microwaveable bags. Rock Garden South is a subsidiary of specialties distributor Coosemans Worldwide.

Social media discussion of the product started on The Kitchn blog, according to a news release. Other mentions have included NBC’s The Today Show; National Public Radio; Fox News; New York Daily News; and the Huffington Post.