Talley Farms, Arroyo Grande, Calif., created its Fresh Harvest program to provide fresh, local produce directly to Central Coast customers.
Talley Farms has partnered with Miner’s Ace Hardware and Farm Supply Company to distribute the boxes of fresh produce for consumers to pick up. Store locations throughout the Central Coast area will offer several convenient pick up spots, according to a news release.
“Fresh Harvest really is positioned for the benefit of today’s consumer lifestyle wants and needs,” said Frank Scotti, principal, creative director of Recipe Marketing, the marketing agency working with Talley Farms on the project, said in the release.
The majority of fruits and vegetables included in the Fresh Harvest boxes will come directly from Talley Farms, but other Central Coast growers will also provide produce.
Many of the included items will be grown organically, and all will be farmed using sustainable agricultural methods and integrated pest management, according to the release.