Starting March 25, more than 100 remodeled Target general merchandise stores will devote about 10,000 square feet each to fresh foods, including produce.
By the end of the year, another 230 will offer the new layout, the company announced March 8. About 900 stores of Minneapolis-based Target already offer it.
Space gains vary by store, Target spokeswoman Kristin Jahnke said in an e-mail.
“This is an increase in space,” she said. “To make room for the fresh food layout, we’ve contracted spaces within our various discretionary businesses such as home and apparel and accessories.”
The remodels mean about a 40% bump in food offerings for Target’s general merchandise stores.
“Our expanded fresh food offerings provide our guests with 90% of the food categories that are in a SuperTarget store,” Jahnke said.
A nationwide map of Target store locations receiving the expanded grocery layout in March is online.
Expanded fresh offerings will include produce and packaged meats.
“Bringing fresh food to Target means our guests only have to make one stop to stock up on all of their essentials,” Annette Miller, senior vice president of grocery, said in a news release. “This year, even more of our guests will experience the added convenience of one-stop shopping as we remodel hundreds of additional Target stores and bring our fresh food layout to markets across the country.”
Target, which launched its PFresh format for groceries in 2008, operates 1,765 U.S. stores.