Produce for Kids turned to social media to help raise awareness of Children’s Miracle Network hospitals during a Texas event.

Tweets tout Produce for KidsThe Orlando, Fla.-based Produce for Kids used Twitter.com to promote the regional launch of its annual spring campaign in the Cincinnati-based Kroger Co.’s Southwest division’s Houston and Dallas-area stores.

The June 17-18 “Eat Up Tweet Up” featured mothers tweeting about the festivities. Children played games such as a know-your-produce challenge, a produce bucket toss and an onion peeling contest.

“The Eat Up Tweet Up successfully kicked off the Kroger Produce for Kids campaign,” said Heidi McIntyre, Produce for Kids’ executive director. “PFK mom bloggers in attendance were able to generate a buzz on Twitter, which will not only bring visibility to the campaign, raising more donations for Children’s Miracle Network, but will also introduce busy parents to the multiple resources PFK has available to them.”

Twitter participants used the #eatuptweetup Twitter hashtag.

Through its decade of campaigns, Produce for Kids has helped generate $3.1 million to support healthy eating and children’s causes.