Two fresh produce branches of Dole, based in Westlake Village, Calif., are promoting their marketing campaigns.
Dole Fresh Vegetables is moving forward with its “Find Your Inspiration” salad campaign, by having TLC’s “What Not to Wear” and ABC’s “The Chew” host Clinton Kelly conduct a most stylish salad competition.
The search for a stylish salad is the campaign’s second 10-week phase focusing on nonfood designers, following a May launch with Candice Olson, host of HGTV’s “Candice Tells All.”
The company calls it one of its largest salad-specific marketing campaigns in its history. It combines advertising, in-store promotions, coupons, sweepstakes, social media pages. Quick-response and short codes on point-of-sale materials are planned, according to a Dole news release.
To compete in Kelly’s “Stylish Salad Sweepstakes,” applicants must submit a recipe and photo of the salad and fill out a form at dole.com/salad before Sept. 26.
Meanwhile, Dole Fresh Fruit has partnered with Six Flags, Grand Prairie, Texas, on a number of amusement-park promotions centered around “Go Bananas After Dark.”
Six Flags will promote Dole’s bananas through in-park Six Flags Media Networks channels and online properties.
Grilled bananas with whipped cream, which Dole said is one of the staples of its promotion’s menu, will be available at 10 Six Flags parks.
There will be after-hours events at Six Flags St. Louis Aug. 3, and at La Ronde in Montreal Aug. 27. People who bring a voucher from the campaign website, sixflags.com/dole, and a Dole banana sticker will get a wristband allowing them an extra hour in the park.
Dole is promoting the partnership with Go Bananas After Dark stickers, a mobile campaign and in-park signage. The company expects to print 10 million special stickers over the summer.