A new marketing resource is available for fresh-cut processors.
The United Fresh Produce Association, Washington, D.C., has announced the publication of its new Image of Fresh-Cut Toolkit.
The resource contains marketing strategies and resources to help processors more effectively highlight the value of fresh-cut and value-added fruits and vegetables, according to a news release from United Fresh.
“The fresh-cut industry was surprised and greatly concerned about the data that conveyed negative consumer perceptions about our products,” Jan Berk, vice president of San Miguel Produce and chairman of United’s Fresh-Cut Processor Board, said in the release. “In creating a unified effort and voice on the benefits of fresh-cut produce, the industry reinforces consumer confidence and promotes increased consumption of healthy, fresh produce.”
The toolkit provides generic taglines and logos for use on packaging, and provides examples of fresh cut promotion campaigns used on corporate website and social media. United Fresh said processors are welcome to adapt sample promotions for their specific needs.
The Image of Fresh-Cut Toolkit is available to all United Fresh Produce Association member companies at no charge and for $195 U.S. for nonmember companies, according to the release.
For information about the publication, contact Jeff Oberman, United’s vice president of membership and staff liaison to the Fresh-Cut Processor Board, at email@example.com or 831-422-0940.