The Alliance for Food and Farming has updated its website,

“We’re working hard to raise the profile of our organization within the produce industry,” Matt McInerney, executive vice president of Western Growers and the chairman of the Alliance for Food and Farming, said in a news release. “As part of that effort we have revised and updated our website with some basic information about the Alliance and the work we do to assure consumers about the safety of fruits and vegetables.”

The Alliance for Food and Farming began in 1989 and is focused on delivering information to consumers about the safety of fruits and vegetables, according to the release.

“The goal of the Alliance for Food and Farming is to communicate honestly about important issues which can impact consumer confidence in fruits and vegetables,” executive director Marilyn Dolan said in the release. “Experts around the world agree that eating more fruits and vegetables is the best thing we can do to reduce disease, prevent obesity and improve our health.

“But, consumers sometimes need to know more about organic and conventional fruits and vegetables so they can make the right shopping choices for themselves and their families. The Alliance for Food and Farming exists to help provide this information.”

The organization is funded by conventional and organic farmers and farming organizations, according to the release.

“What is very unique about this group is that it is truly an alliance of other organizations from throughout the produce industry,” McInerney said in the release, noting that alliance membership is made up of more than 50 organizations, including national and regional trade associations, commodity groups and individual grower-shippers.

A list of the Alliance for Food and Farming board members is posted on the new website and includes the Produce Marketing Association, United Fresh Produce Association, the California Grape and Tree Fruit League, Northwest Horticultural Council, and the U.S. Potato Board along with Western Growers and nine other produce commodity groups, according to the release.

“When it comes to the issue of pesticide residues, we have made a some tremendous inroads in changing the way the media covers this important issue as part of an Alliance for Food and Farming initiative called Safe Fruits & Veggies launched in 2010,” McInerney said in the release. “This has been one of the most successful educational outreach campaigns in the history of the produce industry and is a great example of how a united effort to fight back can make real change. “