Robert Valero
Robert Valero

Valley Fruit & Produce Co., Los Angeles, has hired Robert Valero as operations manager and Gustavo Lasso de la Vega as corporate credit manager.

Valero will be responsible for coordinating all activities at the firm’s produce warehouses and distribution facilities, according to a news release.

He brings more than 40 years of grocery retail experience, having directed total store operations for several chains, including Vallarta, Numero Uno, Avanza and Viva Market.

Valley Fruit & Produce adds two managersLasso de la Vega will oversee credit functions across all divisions, including Continental Sales, according to the release. He will report to chief financial officer Carrie La Londe and chief operating officer Doug La Londe.

He brings more than 23 years of credit management experience, having worked the past 18 as corporate credit manager for Ernest Packaging Solutions.