Vida Fresh Inc., Morro Bay, Calif., has begun offering Tasti-Lee organic tomatoes.
Tasti-Lee is a brand of Bejo Seeds Inc. The tomatoes were developed by the University of Florida Institute of Food & Agricultural Sciences’ Gulf Coast Research and Education Center in Balm.
They are marketed as high-lycopene tomatoes, based on tests that found vine-ripened Tasti-Lee contain up to 50% more lycopene than traditional vine-ripened or tomato-on-the-vine varieties. Lycopene is an antioxidant.
The brand began sporting the American Heart Association’s Heart-Check food certification logo in 2013.
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