These plum-sized specialty tomatoes from Village Farms are new to North America and will be featured at the company's booth at the Produce Marketing Association's Fresh Summit, Oct. 14-17 in Atlanta.
These plum-sized specialty tomatoes from Village Farms are new to North America and will be featured at the company's booth at the Produce Marketing Association's Fresh Summit, Oct. 14-17 in Atlanta.

A new specialty tomato is available in North America as Village Farms launches “Heavenly Villagio Marzano” plum tomatoes.

The heirloom variety is “an authentic mini San Marzano” plum tomato, according to a news release from British Columbia-based Village Farms International. The variety originated in the region around Mt. Vesuvius and takes its name from the town of San Marzano near Naples.

The elongated, slightly pear-shaped tomato not only has a distinctive shape, but Village Farms has packaged it in a distinctive quart-sized, standup zippered pouch. The new product is scheduled to be showcased at the Village Farms booth, No. 5035, at the Produce Marketing Association’s Fresh Summit Oct. 14-17 in Atlanta.

Doug Kling, senior vice president and chief marketing officer for Village Farms, said the mini Marzano variety has a sweet flavor, void of the usual acidic characteristics of tomatoes, and has very few seeds.

Village Farms developed the variety with a seed company. It is the first in what will become a series of new varieties that Village Farms plans to roll out, according to the release.