Donald Souther is now senior director of sales and marketing for Los Angeles-based Vision Produce Co.

Vision Produce, formerly Tavilla Sales, offers a variety of tropical, Hispanic and vegetable products. Souther comes to the company from Plant Source Inc. — a plant broker to retailers — where he was vice president of sales.

Souther started in August. He reports to Vision Produce president Bill Vogel and assists related New Jersey and Texas businesses, Vision Import Group LLC and Vision Produce Partners of Texas.

From 2007 to 2012 he was sales manager for North Shore Greenhouses Inc., a provider of herbs to supermarkets. Earlier he was sales and shipping coordinator for Killion Industries, a manufacturer of supermarket check stands, for about seven years.