Vegetable grower-shipper WP Rawl has named a new director of plant operations.

Jim Zurbey will oversee all aspects of plant operations, including organizing, directing and controlling the processing functions of the business, according to a news release from Pelion, S.C.-based WP Rawl.

Before joining WP Rawl, Zurbey was director of operations at Taylor Farms. Zurbey also has worked for River Ranch, Fresh Point, Bella Fresh and Beckman Produce.

“Along with this being a great opportunity in something I enjoy doing, one of the things that drew me to WP Rawl is its culture,” Zurbey said in the release. “I really enjoy the family atmosphere they offer their employees.”

Ashley Rawl, vice president of marketing and product development, said the company was happy to find someone with Zurbey’s experience to fill the position.

“We are fortunate to have Jim as part of our team,” Rawl said in the release. “The skills he brings from past experiences in the produce industry are a great asset in helping us provide our customers with the quality we strive for every day.”