Watsonville Coast Produce Inc. is highlighting its organic suppliers.

The Watsonville, Calif.-based distributor is featuring different farms on its web page, www.coastpro.com. In its weekly organic ad, Watsonville Coast is focusing exclusively on that week’s featured farm, according to a company news release.

Retailers can find printable information on the website to promote the different farms.

Sales of organics, which the company has sourced since 1988, continue to grow, according to the release. Watsonville Coast has been a U.S. Department of Agriculture certified organic handler since 2009.

Watsonville Coast was founded in 1937. In 1974, it was bought by Gary Manfre and his business partners.