Gourmet Trading Co. has launched a memorial web page honoring Chris Martin, the company’s late chief executive officer and president.

Martin died July 23 of an apparent heart attack in Santa Barbara. He was 48.

A video on the page features images of Martin from his life and career, plus a speech he gave on the theme of optimism. It runs about 14 minutes.

The memorial also includes a message board, news stories and information on how to donate to the Christopher Martin Memorial Fund. Gourmet Trading Co. set up the fund in his memory to support the education of the company’s Peruvian farm families.

“We felt that the Internet was a good avenue to reach all the people who Chris had an impact on throughout the world,” Julia Inestroza, marketing director, said in a news release.