No matter how comprehensive traceability systems are, if printing rubs off labels or lacks necessary resolution for scanners, the goals of the Produce Traceability Initiative will not be met, according to a PTI task force.

To help growers and shippers resolve such issues, a free Web seminar on direct-print technology and requirements for case labeling is scheduled for 11 a.m. PDT July 18. RedLine Solutions, Santa Clara, Web seminar offers tips on direct-print PTI labelsCalif., is sponsoring the online seminar.

Label printing has been identified by PTI as a particularly important component for the success of traceability measures, with a special task force having been created by the PTI Technology Working Group to develop a best practice, according to a Redline news release.

GS1’s global standards director, James Chronowski, is scheduled to provide direct-print tips during the one-hour RedLine session. Topics will include: inkjet technology, PTI print quality requirements, variables affecting direct print barcode quality, how to measure print quality, and resources for understanding barcode print quality.

To register for the free Web seminar, visit