Well-Pict Berries expects to switch its California strawberry production from the Watsonville to the Oxnard growing region at the end of September, about two weeks earlier than normal.

“We’re expecting to have shippable fruit by the end of September,” Dan Crowley, vice president of sales and marketing for Watsonville-based Well-Pict, said in a news release. “The incredible weather continues to push color and flavor in Watsonville, which allows us to move into Oxnard a little earlier.”

Size was peaking on 20s in Watsonville in the first half of September, according to the release.

Crowley also reported that Well-Pict’s raspberry crops in Watsonville have been outstanding, with large volumes and excellent quality, which have allowed Well-Pict to expand its customer base.