YottaMark, Inc., Redwood City, Calif., hired Michael Bromme as senior vice president of sales. Bromme will oversee sales of the company’s HarvestMark traceability platform, working with retailers, foodservice operators and producers.

Most recently, Bromme served as senior vice president of worldwide sales for DemandTec.

“Michael has consistently and successfully helped his customers build sales and profits with business intelligence solutions. I’m very pleased to have him join our executive team,” J. Scott Carr, president and chief executive officer of YottaMark, said in a news release.

Bromme is excited about working with the HarvestMark platform to continue striving to improve the fresh food supply chain.