(July 6) Indianola, Miss.-based Delta Harvest LLC plans to draw attention to its efforts to widen the state’s agricultural spectrum with a planned July 12 tour of its sweet corn facility featuring the hybrid Mirai supersweet variety.

Attendees and featured speakers for the tours range from Mississippi Gov. Haley Barbour to the senior regional buyer for Bentonville, Ark.-based Wal-Mart Stores Inc., Steve Pinkston.

Sweet corn hasn’t been high on the list of crops in Mississippi, said Tracie Stoltenburg, a public relations associate for Eden Prairie, Minn.-based CH Robinson Worldwide Inc., which markets for Delta Harvest. She said typical state exports are catfish, lumber and cotton.

The Mirai supersweet variety featured on the tours has gained in popularity since it was first test marketed in Japan six years ago. It is the No. 1 variety of sweet corn sold in Japan at about 35% of the market, Stoltenburg said.

It is a proprietary variety developed by Centest Inc. and Twin Garden Farms, both of Harvard, Ill., and has been available in the U.S. for the past three years.

She said the variety has a brix level ranging from 14-17 compared with standard sweet corn, which ranges 8-10 on the scale.