Regardless of their political affiliations, apple growers who tuned in to “Inside the Obama White House,” a TV special that ran on NBS and MSNBC the week of June 1, had to be heartened by the opening segment.


Among the sights taken in by the networks’ cameras were large bowls of apples, most likely galas, said Todd Hultquist, director of communications and membership for the Vienna, Va.-based U.S. Apple Association.


Accompanying the video, Hultquist said, was NBC anchor Brian Williams saying “apples, apples and more apples” and talking briefly about the president and first lady’s commitment to providing nutritional snacks in the White House.


The icing on the cake, however, was video of the president munching an apple at his desk in the Oval Office.


The spotlight on apples occurs 10 minutes and 35 seconds into the first segment of “Inside the Obama White House,” which can be viewed at www.msnbc.com.


U.S. Apple was so pleased with the exposure, Hultquist said, Nancy Foster, the association’s president and chief executive officer, wrote a letter to the Obamas June 5.


The letter included apple recipes created for U.S. Apple by top U.S. chefs, Hultquist said. Tuna apple wraps, apple tortellini salad and apple-green bean-bell pepper salad were among the recipes included.